Published in Better Marketing·Feb 23, 2021Member-onlyDomain Authority: The Secret Number to Ranking Higher in GoogleWhy other websites are ranking higher than you, and what you need to rank higher in Google — There is a secret number that every website has that helps decide if it should rank higher or lower than another website. This number is your Domain Authority. It is one of the most important numbers you should be monitoring but is often overlooked. Domain Authority is like the Credit…SEO5 min readSEO5 min read
Published in The Startup·Jan 20, 2021Member-onlyWhy Digital Marketing Is Just a Football GameStart managing your marketing efforts like a football coach — Football is the most competitive, physical, and aggressive activity. The preparation that goes into every game is incredible and is executed by some of the world’s best athletes. Digital Marketing can be as competitive and aggressive as any football game. Replacing highly toned athletes are world-class marketing minds, all looking…Content Marketing9 min readContent Marketing9 min read
Mar 30, 2020Member-onlyFive Tips to Create a Daily Reading HabitStop going through waves of reading and create a consistent habit. I have a love-hate relationship with reading. I love what reading gives me, and yet I get anxious about all the books I haven’t read. My “to-read” list is about 3 times as long as my “read” list, and…Reading7 min readReading7 min read
Published in Entrepreneur's Handbook·Mar 26, 2020Member-onlyThe Great Reset — How the business world is about to reset itself.“Only when the tide goes out do you discover who has been swimming naked” — Warren Buffet The tide is going out. Businesses are failing every day. I’m not just talking about restaurants, bars, and airlines. You are seeing a wave of businesses that shouldn’t have been affected by this…Business7 min readBusiness7 min read
Published in Better Marketing·Feb 20, 2020Member-onlyWhy I Switched From Google Analytics to FathomThe case for a new tool to track traffic — Google Analytics saved us all from AWStats hell. When GA was first released in 2005, webmasters everywhere rejoiced for the free alternative, with accurate numbers and a boatload of features. As time went on, Google strengthened its grip on web traffic, while user privacy and clean interfaces went the way…Marketing7 min readMarketing7 min read
Feb 14, 2020Removing .DS_Store files from GitThere is nothing more frustrating to a developer than looking at their brand new repository, pushed with a fresh new project. Then you see one. Then two…three…more! Those pesky .DS_Store files start popping up everywhere, and you realize you forgot to add them to your .gitignore file. Let me show…Git2 min readGit2 min read
Published in Better Marketing·Sep 10, 2019Member-onlySometimes, Done Is Not Better Than PerfectBuild quality products that your customers actually want to use — Done is better than perfect has been driven into us by entrepreneurs, managers, and productivity gurus. “Build the MVP and get it out the door as fast as possible.” This advice was meant to allow us to ship our product before checking every feature box. The theory was meant to…Business5 min readBusiness5 min read
Published in DashVest·Aug 21, 2019Member-onlyThe Relationship Between Risk and Return ExplainedBreak down the math and learn how risky investments sometimes pay off There is no such thing as zero risks. It doesn’t exist. If someone offers you a zero-risk investment, you’d likely to better off betting on 32 on the roulette wheel. How we assess risk has everything to…Investing5 min readInvesting5 min read
Published in ITNEXT·Aug 13, 2019Stopping Form SPAM in LaravelReplace reCAPTCHA with native Laravel abilities Almost every Laravel application has some kind of contact form publically available. Keeping these forms easy to submit is a requirement for your users. The problem is, you’ll be bombarded with SPAM emails multiple times a day. Solutions like ReCAPTCHA can prevent this altogether…Laravel4 min readLaravel4 min read
Published in Entrepreneur's Handbook·Aug 12, 2019Member-onlyHow NOT to Write a Proposal: Write About YourselfDo these three steps instead and you’ll win the business. — Last week I was given a proposal from a company that was so self-absorbed, I thought a millennial version of Donald Trump wrote it. Nowhere in the proposal did it talk about my company or how they were going to help us. I want to share with you how to…Freelancing6 min readFreelancing6 min read
