Why other websites are ranking higher than you, and what you need to rank higher in Google

Photo by Mitchell Luo on Unsplash

There is a secret number that every website has that helps decide if it should rank higher or lower than another website.

This number is your Domain Authority. It is one of the most important numbers you should be monitoring but is often overlooked.

Domain Authority is like the Credit Score of your domain.

The Typical Situation

You want to rank higher in Google for your niche. You sell leather horse saddles, and you think you should be the first result in Google. You sell the best product and you’re committed to making the best content.

You do all the keyword research and…

Start managing your marketing efforts like a football coach

Football is the most competitive, physical, and aggressive activity. The preparation that goes into every game is incredible and is executed by some of the world’s best athletes. Digital Marketing can be as competitive and aggressive as any football game. Replacing highly toned athletes are world-class marketing minds, all looking for that extra inch for an edge.

Both Football and Digital Marketing are simply a game. The stakes are high in both, but it’s still a game. What goes into winning the game is a lot more than you see on your TV and in your feed.

It’s All About the Pre-Game Prep

Football coaches spend…

Stop going through waves of reading and create a consistent habit.

I have a love-hate relationship with reading. I love what reading gives me, and yet I get anxious about all the books I haven’t read. My “to-read” list is about 3 times as long as my “read” list, and I’ve read hundreds of books.

I recently dedicated myself to making sure I was reading consistently every day. I’m going to share some tips that I found helpful to keep my reading habit consistent.

Start Small, Really Small

Have you ever set a goal for yourself to read more? It was probably along the…

“Only when the tide goes out do you discover who has been swimming naked”
— Warren Buffet

The tide is going out. Businesses are failing every day.

I’m not just talking about restaurants, bars, and airlines. You are seeing a wave of businesses that shouldn’t have been affected by this slowdown.

Why are these businesses failing?

What is causing so many people to be laid off so quickly and without notice?

Focusing on the Wrong Things

Have you ever heard a business owner talking about the size of their business, using people as a metric? “We are 125 people now”. …

The case for a new tool to track traffic

Photo by Carlos Muza on Unsplash

Google Analytics saved us all from AWStats hell. When GA was first released in 2005, webmasters everywhere rejoiced for the free alternative, with accurate numbers and a boatload of features. As time went on, Google strengthened its grip on web traffic, while user privacy and clean interfaces went the way of the Dodo.

Welcome to Fathom Analytics

There is nothing more frustrating to a developer than looking at their brand new repository, pushed with a fresh new project. Then you see one. Then two…three…more!

Those pesky .DS_Store files start popping up everywhere, and you realize you forgot to add them to your .gitignore file. Let me show you a quick command you can run to clear them out.

Run this command to find all instances of .DS_Store files in your repository and in your git history.

find . -name .DS_Store -print0 | xargs -0 git rm -f --ignore-unmatch

The next thing you’ll want to do is add

Build quality products that your customers actually want to use

Done is better than perfect has been driven into us by entrepreneurs, managers, and productivity gurus. “Build the MVP and get it out the door as fast as possible.”

This advice was meant to allow us to ship our product before checking every feature box. The theory was meant to drive us to build a great product that did Feature X better than any competitor. What we got instead was a lot of crap.

Getting Back to Quality

I want to build quality things. I want you to build quality things.

We have accepted that software will have bugs, toys will break, computers will…

Break down the math and learn how risky investments sometimes pay off

There is no such thing as zero risks. It doesn’t exist. If someone offers you a zero-risk investment, you’d likely to better off betting on 32 on the roulette wheel. How we assess risk has everything to do with our expected return.

Some people are risk-takers. Others are cautious players. For most of us, it’s not that simple. You may take risks with your money, but play your career very safe. Others do the opposite.

Meet John and Stewart

Stewart likes his coffee with one cream, no sugar. …

Replace reCAPTCHA with native Laravel abilities

Almost every Laravel application has some kind of contact form publically available. Keeping these forms easy to submit is a requirement for your users. The problem is, you’ll be bombarded with SPAM emails multiple times a day.

Solutions like ReCAPTCHA can prevent this altogether, but they come with their own tradeoffs and can be annoying to the user. I want to show you a native Laravel way to stop most SPAM bots from submitting through your form.

The Honeypot

We are going to be using a catch technique using a “ honeypot “. This just means…

Do these three steps instead and you’ll win the business.

Last week I was given a proposal from a company that was so self-absorbed, I thought a millennial version of Donald Trump wrote it. Nowhere in the proposal did it talk about my company or how they were going to help us.

I want to share with you how to write a proposal for your client, that is engaging and will deliver you more business. At the bottom, I link to the template I use to create winning proposals.

What Makes a Bad Proposal

Last month I decided to start doing more online advertising for my company. I am a believer in specialization and doing…

Chris Blackwell

Programmer and Business owner from Canada / USA. I help businesses and entrepreneurs develop amazing digital products 🚀

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